My Vision & Career Aspirations

I envision a future where sustainability is not just an add-on for fashion and beauty brands but a fundamental pillar of their identity, strategy, and operations. As consumer awareness grows, the demand for authentic, transparent, and impactful sustainability efforts is stronger than ever. My goal is to be at the forefront of this shift, helping brands embed sustainability into their DNA—beyond marketing campaigns and trend cycles.

With a strong foundation in sustainable business practices, brand strategy, and market insight, I’m passionate about contributing to companies that are exploring ways to align purpose with performance. Whether it’s through marketing, product development, innovation, or operations, I aim to support efforts that bring sustainability and business strategy into better balance.

I’m especially drawn to roles that allow me to shape thoughtful, purpose-driven strategies—whether through creative communication, responsible sourcing, or developing concepts that reflect evolving consumer values. By combining data-informed thinking with compelling storytelling, I hope to contribute to brands that seek to build lasting impact and value in the fashion and beauty industries.

Ultimately, I hope to contribute to a fashion and beauty industry where ethical responsibility and aesthetics are valued equally, where sustainability is thoughtfully integrated into how things are made, marketed, and experienced.