Khy’s Sustainably Reimagined “Day-to-Night” Collection

In this project, I reimagined KHY—Kylie Jenner’s fashion brand, by conceptualizing a fictitious sustainable collection that blends style with purpose. The line is designed to transition effortlessly from day to night, emphasizing eco-conscious materials, ethical production methods, and inclusive design.

The project highlights a strategic approach to brand positioning, responsible sourcing, long-term growth, and brief design and sustainability concepts for the individual pieces. Below is the mood board I created to envision the collection.

The full project is available upon request.