Khy’s Sustainably Reimagined “Day-to-Night” Collection

In this project, I reimagined Khy—Kylie Jenner’s fashion brand by conceptualizing a fictitious sustainable collection that blends style with purpose. Designed to transition effortlessly from day to night, the line emphasized eco-conscious materials, ethical production methods, and inclusive design. Each piece was created with versatility and longevity in mind, aligning with both sustainability principles and Khy’s existing brand identity.

To ensure credibility and impact, I selected materials certified for both environmental and social responsibility, including GOTS-certified organic cotton, OEKO-TEX® Standard 100 textiles, and FSC-certified viscose. I also explored low-impact dyeing processes, such as plant-based and closed-loop systems, to minimize chemical use and water waste.

Sustainability was embedded at every stage of the collection—from concept development and material selection to design decisions and the final marketing proposal. I created a strategic launch plan tailored to Khy’s audience, highlighting certified materials, ethical sourcing, and transparency in a way that felt authentic to the brand. The marketing strategy addressed both visual and written communication, integrating sustainability into product messaging, campaign assets, and the overall customer experience. I also developed a brand positioning brief that outlined future opportunities for responsible sourcing and product-level sustainability, supporting long-term growth.

Below is the mood board I created to envision the collection.