Astor & Orion | Sustainably Made Jewelry
Evolving sustainability storytelling, refining product copy, and naming new collections while designing a “Sustainable by Design” experience that feels elevated, honest, and easy to navigate. Edited and coded Squarespace product pages to ensure full alignment across copy, tone, and sustainability messaging.
Brand & Voice
Crafted a confident, modern, and approachable tone that communicates sustainability with warmth and precision — highlighting material integrity and design intent without greenwashing.
Sustainability Pages
Designed and implemented the Sustainable by Design experience, crafting sustainability pillars, coding and structuring sections for clarity and flow while incorporating interactive elements, and clear CTAs to guide users through ethical production, sustainable design, and hand-sculpted creation.
Editorial Framework
Developed an SOP for consistent, SEO-friendly product copy and applied it across collections, including renamed pieces such as the Astra Drops and Sabra Cuff.
Collection Development & Alignment
Named new collections and updated Shopify product content to unify tone, storytelling, and sustainability messaging across the site.
Impact Frameworks
Aligned brand practices with the UN Sustainable Development Goals (SDGs) and Fair Trade LA principles to strengthen ethical sourcing and transparency.
